Industry News: Behind the Scenes of “Hold Your Breath”

This Just in…My PR firm is sharing a behind-the-scenes featurette about the making of a movement and a national advertisement from purpose-driven Atlanta-based SunTrust Banks. This video explains the origins of the “Hold Your Breath” Super Bowl 50 commercial narrated by Oscar-nominated actor Gary Sinise and intended to help Americans stressed out by finances to start an optimistic journey to financial confidence via the Website and tools. Here’s the behind-the-scenes feature:

Behind the Scenes Featurette – SunTrust Super Bowl 50 Ad

And to watch Dante Ariola’s cinema quality ad, by NYC’s StrawberryFrog, tune into the Super Bowl and prepare to hold your breath at the two-minute warning of the fourth quarter. Or, you can practice now with this :60 second extended version of the ad:

“Hold Your Breath” :60 Second Advertisement

Thanks to Stuart Elliott of MediaVillage for examining the ad early! It’s been great to share this commercial with the gatekeeper of marketing for The Big Game!


I've reviewed films for more than 20 years. Current movie reviews of new theatrical releases and direct-to-video or streaming films are added weekly to the Silver Screen Capture movie news site. Many capsule critiques originally appeared in expanded form in my syndicated Lights Camera Reaction column.

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