This Just in…My PR firm is sharing a behind-the-scenes featurette about the making of a movement and a national advertisement from purpose-driven Atlanta-based SunTrust Banks. This video explains the origins of the “Hold Your Breath” Super Bowl 50 commercial narrated by Oscar-nominated actor Gary Sinise and intended to help Americans stressed out by finances to start an optimistic journey to financial confidence via the onUp.com Website and tools. Here’s the behind-the-scenes feature:
And to watch Dante Ariola’s cinema quality ad, by NYC’s StrawberryFrog, tune into the Super Bowl and prepare to hold your breath at the two-minute warning of the fourth quarter. Or, you can practice now with this :60 second extended version of the ad:
Thanks to Stuart Elliott of MediaVillage for examining the ad early! It’s been great to share this commercial with the gatekeeper of marketing for The Big Game!