IPIC Rolls Out the Red Carpet in Atlanta

A luxury movie theatre whose time has come has opened in Midtown Atlanta’s revitalized Colony Square, and if anything could lure folks back into the cinema, it’s this epic IPIC. Atlanta’s IPIC boasts nine high-tech screens and 426 seats in a variety of configurations, including two-person pod options in auditoriums of as few as 18 seats and as many as 72. A pioneer of the dine-in theater concept, IPIC Theaters’ mission is to a create an unforgettable experience for guests. IPIC Atlanta will program the latest Hollywood blockbusters and select films in 4K digital projection, chef-inspired cuisine, signature cocktails, including personalized touches from the moment guests arrive. Guests can enjoy elevated food and beverage service delivered seat-side by “ninja-like” servers for a dine-in-the-dark viewing experience, while relaxing in premium reclining leather seats. IPIC’s curated food and beverage menu focuses on seasonally inspired dishes and signature plates, shareables, and keto and vegetarian-friendly options. A few favorites at the VIP preview night were the spicy tuna, red velvet waffles with chicken wings and popcorn laced with churro spices. Guests can also expect quintessential movie favorites such as classic and gourmet popcorn flavors, candy and innovative treats, plus a kid’s menu. Alcoholic options include a variety of wine, beer, and signature cocktails. The decor is museum-like with modern paintings and artwork of iconic movie stars, and there were a variety of sitting areas pre-show to enjoy food or drinks with small groups. Colony Square, the 50-year-old mixed-use destination, is currently undergoing a $400 million redevelopment by North American Properties. In early 2021, IPIC will also open a 6,635-square-foot destination bar and restaurant, Serena Pastificio next door to the theater. The adjacent eatery specializes in authentic, handmade pasta with simple and fresh ingredients. IPIC offers memberships with benefits, plus its auditoriums are available for special occasions and private screenings (two events got booked before it even opened). All seats may be reserved ahead of time on IPIC’s reservation system online or available on the IPIC app. Additionally, IPIC’s layout naturally reduces capacity between 24% and 57% per auditorium compared to traditional theaters. The layouts organically allow for social distancing between parties with pod-style seating that separates guests, wider rows and individual aisles leading to seats as well as smaller auditorium sizes. IPIC Atlanta is located at 1197 Peachtree St. Suite 350 NE in Atlanta. For a full list of showings and times, please visit: IPIC.com/Movies.


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