Industry News: Super Bowl Standouts

imageAmerican products were showcased in $5 million minimum short films at Super Bowl 50, and humor and nostalgia dominated the landscape. My favorites were a pair of Jeep commercials that celebrated the iconic vehicle’s 75 years in both vintage photos and in a modern rap montage. Heinz stood out with a cavalcade of weiner dogs dressed as frankfurters with a penchant for ketchup, and Snickers continued its “not yourself when you’re hungry” motif with Willem Dafoe in a wind-swept frock channeling Marilyn Monroe. But it was a Doritos ad featuring an ultrasound that triggered a tasty impulse and an actual literal desire for the snack food. Mountain Dew was a huge trendsetter of quirk with strange FX creation “PuppyMonkeyChild” proving three great ingredients can comprise the alchemy of a new flavor. The curiosity of an advertiser Avocodos from Mexico impressed again with an alien cantina of characters encountering iconic items from earth including their vegetable perfect for dipping. Mini Clubman impressed with a celeb-studded “no labels” pitch. Pokemon and the Jason Bourne movie series were action highlights. Automaker Audi featured a moving David Bowie “Starman” score. And Dame Helen Mirren fronted an important “don’t drink and drive” PSA for Budweiser leveraging her feisty British temperament and lexicon for a moment of straight talk.

All 50+ ads are now online.

I've reviewed films for more than 20 years. Current movie reviews of new theatrical releases and direct-to-video or streaming films are added weekly to the Silver Screen Capture movie news site. Many capsule critiques originally appeared in expanded form in my syndicated Lights Camera Reaction column.

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