It seems everyone is finding their heart and their happy place in the game of golf these days, including celebrities ranging from Celine to the “Sandman.”
Atlanta-based PGA TOUR Superstore President Jill Spiegel and global music sensation (and golf lover!) Celine Dion were spotted just this week taking in the TGL match between Atlanta Drive GC and Jupiter Links GC at SoFi Center in Palm Beach Gardens, Florida. TGL stands for Tomorrow’s Golf League, a new league that combines traditional golf with simulated indoor golf. The league was founded by Tiger Woods, Rory McIlroy, and Mike McCarley.
In 2025, golf’s pop culture presence is evolving with a focus on virtual and experiential golf, personalization and a growing interest from younger generations to play on-course or through digital platforms. The eSports industry, video games and at-home simulators are also increasing the game’s accessibility and appeal.
Golf is not only growing as a sports and lifestyle in America, but it is also diversifying. According to the National Golf Foundation, 28.1 million Americans played golf on a course in 2024 — the most since 2008. Of that total, 28% were female and 25% were persons of color (Black, Asian or Hispanic) — the highest proportions ever recorded for those two segments.
Expect to see golf streaming and on the silver screen this year with notable upcoming films such as Happy Gilmore 2 in the hopper for release by summer. Netflix just announced the anticipated sequel to Adam Sandler’s popular 1996 comedy will debut on the streaming service July 25.
In addition to Sandler returning to play the title character, Julie Bowen will reprise her role as Virginia Venit, publicist and romantic interest, and Christopher McDonald will return as pro golfer Shooter McGavin. Ben Stiller, Eminem, Travis Kelce and other celebrities are part of the cast, and another music star, Bad Bunny, even plays a caddy!
Pro golfers reported to make cameos in the film sequel include Scottie Scheffler, Rory McIlroy, Justin Thomas, Keegan Bradley, Rickie Fowler, Tony Finau, Collin Morikawa, Xander Schauffele, Jordan Spieth and Will Zalatoris from the PGA Tour. Golf legenda Jack Nicklaus, Lee Trevino and John Daly will also appear.
Here’s the place to gear up for all the fun of various permutations of the golf game being popularized. PGA TOUR Superstore is operated by Golf & Tennis Pro Shop Inc., a subsidiary of AMB Sports + Entertainment and is headquartered in metro Atlanta. As the PGA TOUR’s exclusive off-course/off-airport retail partner in North America, PGA TOUR Superstore provides customers with access to the same technology and expertise as card-carrying PGA TOUR pros. All stores are staffed with teaching professionals and have multiple state-of-the-art swing simulators, practice hitting bays, and large putting greens. There is also an in-house club making and repair facility. Along with equipment and accessories, PGA TOUR Superstore has an unmatched selection of men’s, women’s and juniors’ apparel and footwear for golf and tennis.
PGA TOUR Superstore has locations across the country including new stores that open in Grand Rapids, Louisville and St. Louis in coming weeks.